We’re now part of Nactarome, your partner for natural flavour, taste & colour solutions. Learn more

FiorioNat: Our Natural Colourings

Our care in selecting the best raw materials, our expertise in their transformation and concentration, our technological assets to maximise stability and application flexibility.

You can trust us

If colour is life, colours are our life: our colour division boasts over a century of experience, and has its roots in the Italian artisan know-how of 1914.

Since then, we strive every day to create solutions in line with both the market trends and the technological innovations of the food and beverage production processes. We select with utmost care and attention the best raw materials to offer brilliant, natural food grade colours, with high stability and perfectly suited to all applications, developed with state-of-the-art technologies that maintain the original natural characteristics.

From beetroot to turmeric, from carrot to spirulina algae, our supply chain is safe, controlled, sustainable, natural.
Contact us

The best of Nature to please the eye - and the mind

Human beings literally eat with the eyes (and the nose), long before they bring the food to their mouth: this is the reason why colour is a fundamental component in all consumption choices. And the same is true for the ingredients list on the label: a growing number of consumers is indeed paying extra attention to what is listed on the processed food packaging, and are starting to favour products with E-free ingredient lists, i.e. with no EU approved additives, amongst which are listed natural colourings too.

Contact us

Natural Means Healthy

Now more than ever, consumers are looking for food and beverages that are as natural as possible, because natural is often perceived as healthier, more authentic, less processed.

This is why we are witnessing a considerable growth in sales of organic, local, “free-from” - i.e. without e-numbers (additives, preservatives, colours). The “natural” concept is often associated with positive thoughts such as taste and health, but in the past year, mostly because of the pandemic, the concept of “natural” is linked to a return to nature, to simplicity, as well as to a short and clean labelling. According to a June 2020 survey led by the International Food Information Council, 85% of consumers have changed their diet during the pandemic. In particular, the younger generations are leading this market trend: natural is clean, it is appealing, it is little processed, and is environmentally-friendly. These are the inspirations of the generations of tomorrow that our company has listened to, and that have triggered the creation of our range of FiorioNat natural colourings and of FiorioClean colouring foodstuffs (juices and/or vegetable concentrates), that complement and enrich our more traditional synthetic colourings, lake pigments and pigments range.
Contact us

Only the Best Ingredients

The above market requirements have inspired both our natural colouring and our colouring foodstuffs ranges, the latter consisting of real “colouring extracts”

i.e. real edible raw materials such as fruits, vegetables, spices, flowers or algae, that have not undergone the selective extraction of their colouring materials, but that are used in their natural form, although concentrated and provided either as a liquid or as a powder.
Our FiorioClean “colouring foodstuffs” are the perfect solution for your clean label requirements, when you need a consumer-friendly label, and they are available in a wide range of colours and shades, for applications spanning from confectionery to beverages.
Contact us
Our Shades of Natural Colours
Red
Cherry red, strawberry red, hibiscus red, red beets, rosehips, red vine leaves, paprika, tomatoes: these are but some of the natural sources of betanin and lycopene that are at the very heart of the most intense and emotionally powerful of all colours. Red is a primary colour, and is traditionally linked to passion, as well as to danger. Curiously, it is also the colour that stimulates appetite.
Yellow
Yellow has always been the colour of the sun, but in nature we find it in yellow carrots, turmeric, saffron, safflowers, corn and lemon zests: yellow inspires positivity, summer, optimism. Another of the primary colours, yellow is often associated with red to stimulate appetite and combine it to a sense of joy.
Orange
The colour of oranges, carrots, squash, apricots and mango, cantaloupe and sweet potato: orange is the colour of lutein and carotene, and is associated to feelings of creativity, adventure, enthusiasm, success and balance. It is a secondary colour, and comes from the balanced and harmonic blend of red and yellow.
Pink-Purple
Purple carrot (or potato), purple cabbage, black grape: the darker they are, the richer in anthocyanins. They are the secret for the colour of creativity, but also of relief, harmony and balance. It is often a colour linked to royalty, power and luxury. Which natural raw materials provide us with pink-purple pigments? Purple corn, purple carrot and potato, cabbage, blueberries, elderberries, black grape skin, to mention but a few.
Green & Brown
Green is the colour of nature “par excellance”: it is the colour of life of the chlorophyll running through the leaves, through the grass blades. It is associated with health, growth, generosity and fertility. Brown is the colour of cocoa, caramel, but also the colour of soil and wood: again, this is a colour best associated with naturality, comfort, confidence, and is often combined with complementary colours such as green or yellow.
Blue & Black
Blue is the colour of the sea and the sky, and is linked to feelings of harmony, calmness, trust, but also freshness. Black is the colour of coal (vegetable): it is linked to intensity, sophistication, mystery, elegance.
Application Expertise
Sweet
Savoury
Beverages
Cosmetics
Pharma & Nutra
Live Science Applications