In the past few years, we have witnessed a steady growth in natural and clean label yellow and orange colourings in food and beverage formulations, driven by the increased consumer attention for everything natural and label-friendly, as well as for products that are as good for the soul as they are for their body.
In colour psychology, yellow and orange shades are often associated with optimism, joy, heat, enthusiasm, happiness, creativity, health, balance, and fun. It is the colour most easily associated with natural elements such as the sun… or a variety fruit across all seasons: oranges, clementines, cantaloupe melon, pumpkins. No wonder consumers are naturally driven to purchase yellow- and orange-coloured foods!
Most natural and clean label yellow and orange colourings come from a wide variety of sources, including carrot (most used), carthamus, pumpkin, and curcumin. Thanks to our expertise in colour formulations and our long-standing relationship with reliable, international suppliers, we have added a range of clean label “sunshades” (orange and yellow hues) to our FiorioColori range, suitable for a number of sweet and savoury food applications: FiorioClean Banana Yellow, FiorioClean Tangerine Orange, FiorioClean Pumpkin Orange.
They are all liquid, water-dispersible, vegetarian and vegan friendly colourings, formulated to be heat, light and pH resistant. Halal and Kosher certifiable, they can be used across a variety of end products, spanning from snacks to ice cream, to confectionery. FiorioClean Banana Yellow can be used as a clean label alternative to Curcumin or Tartrazine, whilst our FiorioClean Tangerine Orange and Pumpkin Orange can replace BetaCarotene, Paprika or synthetic orange shades.
For samples, quotes or additional information, please reach out to us at info@aromatagroup.com
